I was asked to create the pendant lighting product from SWBK. I explored the new way of hanging the lamp shade. The light shade can be hung on the Y-shape of branch without a separate assembling structure. This branch shape gives the natural and analogue emotion. Real wood and ceramic materials are applied to emphasize this theme.
the whole process from ideation, sketching, prototyping, 2D/3D, CMF.
Agency: SWBK www.swbk.com